AffiliateFairPlay.com Launches New Service for Affiliate Marketers
Covington, La September 28, 2006 -- AffiliateFairPlay.com (AFP) announces a new subscription service, AffiliateFairPlay.com Affiliate Marketing Testing Service. Our mission is to provide Affiliate Marketing professionals with relevant, current, objective, accurate and actionable information to enhance their business partnerships.
Variations in Terms of Service, Codes of Conduct and Best Practice Guidelines within the Industry complicate the task of managing program quality and compliance. Along with the rapidly changing nature of technology and the online advertising industry, the task of monitoring strategies/practices and determining acceptable practices is daunting. AFP's Affiliate Marketing Testing Service provides the objective data needed to make informed business decisions. Our new service provides AFP's Revenue Generating Behavioral Testing Results to affiliates, merchants, managers and networks on a subscription basis.
AffiliateFairPlay.com is well known for our testing and documenting various methods to invoke affiliate tracking through web sites and/or software (adware) that is in potential violation of compliance agreements. However, our research and investigation goes beyond adware and domain-based testing providing in depth reports on company profiles, affiliates and merchants buying advertising through third party adware applications, pay per click search engine (PPCSE) listings through adware, merchant and network partnerships with adware companies and merchant leaks. Subscribers can also anonymously submit requests for testing. AFP maintains extensive documentation of all testing on file.
"The purpose of the service is not to 'certify' or 'accredit' any party, nor is it a black list service," said Kellie Stevens, President of Affiliate Fairplay.com. "It is to accurately identify and describe the business models and practices within the Industry so subscribers can make informed decisions to maximize their ROI, ROAS and therefore the profitability of their business." Subscribers will not only be able to identify practices in possible violation of their TOS or business policies, but they will also be able to identify those practices that are truly innovative and add value.
The Service provides separate memberships for affiliates, merchants/mangers and networks. AffiliateFairPlay.com offers subscription access for six months or one year. Full details on this new service by AffiliateFairPlay.com are available at http://www.affiliatefairplay.com/services_testing.html.
About AffiliateFairPlay.com:
AffiliateFairPlay.com is an industry leader in behavioral compliance testing with over five years of experience cataloging a wide range of controversial tactics and techniques employed in online advertising. AFP serves as an advocate for fair trade practices within the Affiliate Marketing Industry and provides informational resources for all involved in Affiliate Marketing.
Contact AffiliateFairPlay.com
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