Adware Video Tutorials

We've put these tutorials together to better help those in Affiliate Marketing and Online Advertising understand how different types of adware applications behave and the impact they have on our Industry and the ROI of advertising budgets. We will adding more tutorials in the future.

These tutorials are meant to illustrate particular issues surrounding adware in general. They are not meant to be "documentation" for any specific application nor the policy of Merchants in the videos. However, we can't do a tutorial without going to web sites and having an adware application installed.

These videos contain audio, so adjust your speakers accordingly. We also use written blurbs in the videos for those who don't have audio or don't want the volume on.

These tutorials are best viewed in screen resolutions of 1024 x 768 or greater.

Understanding Loyaltyware Series 

This is a four part series outlining some of the issues related to loyaltyware. Loyaltyware is a subset of adware which "remind" consumers of their opportunities to earn rewards or incentives. Loyaltyware was coined because this type of adware is distributed by incentivized web sites such as rebate, charity or point reward communities. Many of the loyaltyware affiliates justify the adware component of their business model by saying their own members are dissatisfied if they forget to shop through the loyaltyware's web site. Hence the software to assist consumers so they will earn their reward if they forget. Since loyaltyware affiliates only pay their members when their affiliate link has tracked, the software often times automatically invokes the affiliate link based on the end user's activity (i.e. visiting the merchant's web site).

Loyaltyware Part I: Direct Type-ins
Loyaltyware Part II: Clicks from SERPs
Loyaltyware Part III: PPC Search
Loyaltyware Part IV: Affiliate Overwrites

If there is a particular subject or topic you would like to see a tutorial for, let us know.