Ad Blocking and Pop-Up Blocking
Software Fact Sheets
A growing concern by many affiliates, Affiliate Managers and Merchants
is the increased prevalence of ad blocking software applications
which interfere with the affiliate marketing click stream in various
manners. As consumers have become overwhelmed by A.S.A.'s, they
have turned with increasing numbers to software which will eliminate
or decrease the number of pop-ups, banners and ads they to which
they are exposed. Many applications which are not directly related
to advertising blocking are now including these features as an add-on
to their primary software to capitalize on consumer demand. Additionally,
some A.S.A. are also marketing their own ad blocking software.
AffiliateFairPlay.com will be testing and reviewing various ad
blocking applications and providing the results here so that those
involved in Affiliate Marketing can accurately understand how their
revenue may be impacted by these applications.
AFP will also provide a testing page with various types of affiliate
links for those who would like to test for themselves in real-time
how an application they have installed on their own systems impact
on affiliate links.

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